Jon Cancelino has walked through many doors in order to become the fashion photographer he is today. He first majored in Computer Animation, then considered cinema, but after realizing that the cinema program “had dried up,” decided to try a photography class at USF. This proved to be a serendipitous moment in Cancelino’s career.
He fell in love with photography, and “(I) began to discover the connection of (my) previous degree with what (I) was currently being drawn into with my photography,” says Cancelino.
“The carefully composed and directed photographs I was creating with actors (extras) in various locations were eerily similar to the type of work I used to create in my 3D animation portfolio.”
Cancelino draws inspiration from classic films, particularly Hitchcock, and the art community in general, especially his fellow fashion photographers.
There are a lot of photographers in this world, and with technology improving at a rapid rate, anyone can pick up a camera and take a decent photo. Says Cancelino, “I really don’t like just going into the studio and shooting nice, perfectly even, white photographs. Anyone who is technically capable with a camera and lights can do that. I always like to paint with light and think outside the box.”
“You are only as good as your last photograph.” A quote Cancelino lives by.
“You must constantly challenge yourself to always make new work. You can never settle for what you have done… you always have to be at least one season ahead when you are shooting (fashion).”
Seems like Cancelino’s work is paying off. This fashion feature, Cancelino’s first of many for New Roots News, is a stunning and mysterious depiction of a collection of gorgeous vintage clothing and accessories worn by two equally gorgeous models.